A designer who believes in structure, clarity, and intention.
Based in
Seoul, Korea
I exist at the intersection of design thinking and user empathy. As a UX/UI designer with a deep understanding of brand strategy, I approach every project with the belief that great design is invisible—it simply works.
My mission is to help brands build digital experiences where design and content work together seamlessly, creating spaces that are not just functional, but meaningful and memorable.
I focus on designing clear structures and intuitive flows that reduce complexity rather than add to it.
I start with understanding context—business goals, user needs, and constraints—before moving into visual decisions.
I'm particularly drawn to brand-centered digital experiences and content-driven platforms.
I value consistency, intention, and long-term usability over short-lived trends.
UX/UI Designer — Digital experience planning for global exhibitions and brand projects. Leading end-to-end design process from research to implementation.
Content and project support for global NGO initiatives, focusing on digital communication strategies.
Market exploration, user research, and startup validation. Awarded Best Prize at Yonsei University Startup Competition.
B.A. in Christian Studies, Double Major in Business Administration & Content Convergence
Exchange Student — Business Administration Major
Focus on global studies and international perspectives
Korean — Native
English — Professional working proficiency (C1)
"I'm interested in how structure, context, and intention shape the way people experience digital products."