A designer who believes in structure, clarity, and getting the details right.

Based in
Seoul, Korea

Design Philosophy

I work across design thinking and brand strategy, and over time I've found that the two are hard to separate. As a UX/UI designer with a background in both, I approach every project with the same underlying belief: the best design doesn't draw attention to itself. It just does what it's supposed to do.

What I'm here to do is help brands build digital experiences where design and content actually support each other, creating spaces that don't just work well on paper, but that people find genuinely useful and worth coming back to.

01

Values

Focus

I focus on designing clear structures and flows that make things easier to understand and move through, rather than adding another layer of complexity for users to figure out.

Approach

I start by understanding the full context of a project: what the business is trying to achieve, what the user actually needs, and what constraints are shaping both. Visual decisions come after all of that is clear.

Interest

I'm particularly drawn to brand-driven digital projects and platforms where content is the core of what people come for.

Value

I value consistency, clear thinking, and usability that holds up over time, over anything that just looks good right now.

02

Capabilities

Design

  • UX Research
  • User Interviews & FGI
  • Information Architecture
  • User Flow & Journey Mapping
  • Interaction Design
  • UX Writing
  • UI Design
  • Prototyping

Strategy

  • Service & Product Planning
  • Brand Strategy
  • Market Research
  • Content Strategy
  • Design System

Development

  • HTML / CSS
  • Basic JavaScript
  • Responsive Design
  • Design-to-Dev Handoff
  • Developer Collaboration
03

Experience

Monday Morning Creative Lab

2023 - Present

UX/UI Designer — Planning and designing digital experiences for global exhibition and brand projects, covering the full process from research and strategy through final implementation.

Good Neighbors International

2022

Content and project support for global NGO initiatives, focusing on digital communication strategies.

Korea I-Corps Program

2021

Market exploration, user research, and startup validation. Awarded Best Prize at Yonsei University Startup Competition.

04

Education

Ewha Womans University

Seoul, Korea

B.A. in Christian Studies, Double Major in Business Administration & Content Convergence

University of Bologna

Bologna, Italy

Exchange Student — Business Administration Major

Goyang Global High School

Goyang, Korea

Focus on global studies and international perspectives

05

Tools & Languages

Design Tools

  • Figma
  • Miro
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Premiere
Figma Figma
Miro Miro
Illustrator Illustrator
Photoshop Photoshop
Premiere Premiere

Development

  • HTML / CSS
  • JavaScript
  • Responsive Design
HTML HTML
CSS CSS
JavaScript JavaScript

Languages

  • Korean — Native
  • English — C1 (Professional)
  • French — A2
KR
Native
EN
C1
FR
A2
"I'm interested in how structure and context shape the way people read, move through, and eventually come to trust a digital product."