A designer who believes in structure, clarity, and intention.

Based in
Seoul, Korea

Design Philosophy

I exist at the intersection of design thinking and user empathy. As a UX/UI designer with a deep understanding of brand strategy, I approach every project with the belief that great design is invisible—it simply works.

My mission is to help brands build digital experiences where design and content work together seamlessly, creating spaces that are not just functional, but meaningful and memorable.

01

Values

Focus

I focus on designing clear structures and intuitive flows that reduce complexity rather than add to it.

Approach

I start with understanding context—business goals, user needs, and constraints—before moving into visual decisions.

Interest

I'm particularly drawn to brand-centered digital experiences and content-driven platforms.

Value

I value consistency, intention, and long-term usability over short-lived trends.

02

Capabilities

Design

  • UX Research
  • User Interviews & FGI
  • Information Architecture
  • User Flow & Journey Mapping
  • Interaction Design
  • UX Writing
  • UI Design
  • Prototyping

Strategy

  • Service & Product Planning
  • Brand Strategy
  • Market Research
  • Content Strategy
  • Design System

Development

  • HTML / CSS
  • Basic JavaScript
  • Responsive Design
  • Design-to-Dev Handoff
  • Developer Collaboration
03

Experience

Monday Morning Creative Lab

2023 - Present

UX/UI Designer — Digital experience planning for global exhibitions and brand projects. Leading end-to-end design process from research to implementation.

Good Neighbors International

2022

Content and project support for global NGO initiatives, focusing on digital communication strategies.

Korea I-Corps Program

2021

Market exploration, user research, and startup validation. Awarded Best Prize at Yonsei University Startup Competition.

04

Education

Ewha Womans University

Seoul, Korea

B.A. in Christian Studies, Double Major in Business Administration & Content Convergence

University of Bologna

Bologna, Italy

Exchange Student — Business Administration Major

Goyang Global High School

Goyang, Korea

Focus on global studies and international perspectives

05

Tools & Languages

Design Tools

Figma Figma
Miro Miro
Illustrator Illustrator
Photoshop Photoshop
Premiere Premiere

Development

HTML HTML
CSS CSS
JavaScript JavaScript

Languages

Korean — Native

English — Professional working proficiency (C1)

"I'm interested in how structure, context, and intention shape the way people experience digital products."