I design and develop digital
products that drive success through
fresh websites, strong brand systems
and compelling creative content.
Website redesign for Team Domingo, a visual storytelling studio. Led the full process from planning through design and implementation, translating the brand's artistic identity into a digital experience.
A social recovery platform designed to help young adults overcome burnout syndrome. Built around data visualization and a 3D character 'TOTO' to make mental health tracking approachable and personal.
A conceptual web redesign for Ferrari, maximizing the brand's powerful identity and premium performance through high-resolution imagery and a dynamic layout that communicates the brand's luxury value.
A Uniqlo website redesign project based on UX analysis. Focused on improving shopping experience through efficient category structures and layouts optimized for mobile environments.
AstroCat is a web design project exploring playful yet structured visual storytelling. Combining editorial layout with interactive elements to create an engaging digital brand experience.
A UX/UI project developed at Ewha Womans University, focused on designing an accessible and motivating platform to support youth career development and skill-building.
An iterative design study conducted at Ewha Womans University, applying repeated cycles of user research, prototyping, and testing to refine interface decisions and validate design hypotheses.
Makers Workshop: Rise & Shine is a UI/UX project developed at Ewha Womans University, designing a creative community platform that connects makers, encourages collaboration, and celebrates the process of building things.
A promotional graphic design concept for a collaboration between Jo Malone London and Paddington Bear. Merging the brand's refined, fragrance-led identity with Paddington's warmth and nostalgia into a cohesive visual campaign.
Brand identity for Osan City Mental Health Welfare Center. Developed a visual system that balances institutional credibility with approachability, reflecting the center's role as a trusted public resource for mental health support in the community.
Brand identity for SEEDLAB. Built a visual system that communicates the organization's focus on early-stage growth and experimentation, translating its core values into a cohesive identity that can scale as the brand develops.
A collection of branding and logo concepts developed for competitions and freelance briefs. Each project is a record of how I approach visual identity — from naming and concept development to typographic choices and mark construction. Not every project went to production, but each one shaped how I think about brand systems.